Brand Guidelines Design
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Brand Guidelines Design

About This Project

Brand Manual Design

Ice Tropez

In 2018, we were contracted to create a standard set of brand rules for the international brand, Ice Tropez. As the brand gained market share in South Africa, it’s distributor needed a foolproof document and brand assets that ensured uniformity and protection of the brand in application. As a response, we created the following:

  1. Logo rules
  2. Defined corporate colours
  3. Designed brand merchandise
  4. Design of marketing collateral (banners, flags, balloons etc)
  5. Defined image rules for social media and print
  6. Outlined the guides for print advertisments.


Brand Guidelines